A small team that explains broadcast technology clearly
Who we are, how we work and what clients can expect when they ask us to plan or review a studio, a lighting rig, an audio chain or a live event.
How the practice came about
bulletico was founded in Colchester in 2012 by Helen Marsh. It began as a place to give crews and managers clear, practical advice on television production. Fourteen years on, that is still the job.
Helen Marsh has worked in television studio production for over twenty years. Over that time she saw how often good equipment was let down by poor planning: cables run in the wrong place, a control room too far from the floor, lighting that fought the cameras. bulletico was set up to address that gap.
The company began with studio design advice, covering floor plans, equipment layout and control room positioning. As clients asked for more, the team grew to cover lighting, audio and workflow, so that one practice could look at a production as a whole rather than in separate pieces.
Today the team has four people, each responsible for a field: studio design, lighting, audio and workflow. They work from Colchester and travel to studios and event venues across the UK when the work needs it. Smaller questions are often settled by phone or in writing.
Our clients are television network engineers, studio managers and live event producers. Some ask us to design a new space, others to check a plan they already have, and others to train a crew on equipment already installed.
We keep the language plain. A plan is only useful if the person operating the desk on the day can read it, so we write diagrams and notes for that reader, not for a specification sheet.
What you can expect when we work on your production
What guides the way we plan and advise
Broadcast work leaves little room for guesswork, so how we work matters as much as what we recommend. Our principles come from the problems we have seen crews face on live days and in daily studio use. They shape how we write, draw and talk to clients.
Clarity
Clarity means writing plans that a crew member can read quickly and act on. We use plain language, label diagrams fully and explain why each choice was made. If something is uncertain, we say so and note what needs to be checked on site, so nobody is surprised during setup or on the day of a live event.
Craft
Craft shows in the detail of the drawings and the care taken over each specialist field. A lighting plot is checked against camera positions, an audio chain against the room, a schedule against the real crew size. We prefer to spend time getting these details right before work starts, rather than correcting them under pressure.
Reliability
Reliability means a plan that still holds when conditions change. We build in simple fallbacks, note single points of failure and keep documents consistent with each other. We answer questions promptly and keep to what we agreed in writing, so your team can plan its own work around ours without worry.
Talk to the team about your next production
Write to us through the contact page with a short description of your studio or event. We will reply with questions and let you know whether and how we can help.
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